The Buyer Decision Process Consists of Five Stages

question 5

Multiple Choice

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

• A) need recognition
• B) information search
• C) conspicuous consumption
• D) purchase decision
• E) postpurchase behavior

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Definitions:

Category

A class or division of objects or concepts perceived as having particular shared characteristics.

Schema

A cognitive framework or concept that helps organize and interpret information, consisting of all one's knowledge and expectations about a particular concept or object.

Schema

Cognitive frameworks or concepts that help individuals organize and interpret information based on their knowledge and experiences.

Mental Structure

The organization of the mind and how it processes, stores, and retrieves information.