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According to Maslow's Hierarchy of Needs Theory, When the Most

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According to Maslow's hierarchy of needs theory, when the most important need is satisfied, it will stop being a motivator, and the person will then try to satisfy the next most important need.


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Internet Service Provider

A company that provides customers with access to the Internet, often offering additional related services such as web hosting and email.

Two-Step Model

A theory in communication suggesting that information from the media moves in two distinct stages – first to opinion leaders, who then pass it on to a wider population.

Communication

The process of exchanging information, ideas, thoughts, feelings, and messages through spoken or written words, visual symbols, or nonverbal cues.

Cultural Studies

Refer to popular interdisciplinary areas of research. In research on the mass media, these studies focus not just on the cultural meanings producers try to transmit but also on the way audiences filter and interpret mass media messages in the context of their own interests, experiences, and values.

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