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Abel is considering whether or not to get an electronic reader. He has read online reviews of three different kinds of readers and has talked with two friends who own electronic readers. Abel is at the awareness stage of the new product adoption process.
Melancholic
A temperament characterized by deep, pensive sadness or contemplation, often connected to artistic or creative endeavors.
Phlegmatic
A temperament characterized by a calm, reliable, and even-keeled personality, often associated with a high threshold for emotional excitability.
Sanguine
Characterized by optimism or a positive attitude, especially in an apparently bad or difficult situation.
Self-Efficacy
An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.
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