With the Recent Explosion of Information Technologies, ________

question 131

Multiple Choice

With the recent explosion of information technologies, ________.

• A) most marketing managers are overloaded with data and often overwhelmed by it
• B) most marketing managers are concerned solely about the duplication of content
• C) companies have ceased to feel the need for marketing information systems
• D) companies have ceased to maintain internal databases
• E) it has become more difficult and expensive to obtain primary data