The Marketing Department of a Reputed Firm Wants to Improve

question 66

Multiple Choice

The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?

• A) ethnographic research
• B) blindspots analysis
• C) data warehousing
• D) competitive marketing intelligence
• E) customer relationship management

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Definitions:

Intentional Interference

Deliberate actions by a person to disrupt or prevent contractual relations or economic expectancies between parties.

Void Bargains

Agreements that have no legal force or effect from the outset due to a fundamental defect or illegality.

Illegal Contracts

Agreements that are not enforceable by law because they involve activities that are illegal.

Interference with Contractual Relations

Interference with Contractual Relations involves intentionally causing a party to a contract to fail to fulfill their obligations, harming the contractual relationship.