Kinger Burgers Came Out with a New Hamburger And, Before

question 49

Multiple Choice

Kinger Burgers came out with a new hamburger and, before including it into its main menu, released it in two different cities with two different prices. The marketers at Kinger Burgers then analyzed the different levels of purchase made at these two different places, planning to using the information to help them set a nationwide price for the new offering. This is an example of ________.

• A) ethnographic research
• B) descriptive research
• C) DIY research
• D) experimental research
• E) survey research

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Definitions:

Audit Clients

Entities, whether individuals or organizations, whose financial statements and practices are examined in an audit for accuracy, compliance, and truthfulness.

Legal Issues

Matters governed by the law that require legal understanding, interpretation, or resolution.

Client Information

Data related to clients, such as personal and contact details, that is collected and maintained by a business or professional.

Requisite Elements

Essential components or conditions required for a certain status, action, or process to be considered valid or complete.