In Collecting Primary Data, Marketing Researchers Have a Choice of Two

question 69

Multiple Choice

In collecting primary data, marketing researchers have a choice of two main research instruments, ________.

• A) reference books and journals
• B) questionnaires and mechanical devices
• C) social networks and internal databases
• D) commercial online databases and search engines
• E) open-source directories and blogs

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Definitions:

Cost Function

A mathematical relationship that describes how the total cost of production changes with varying levels of output.

Cartel Arrangement

An agreement between competing firms or countries to control prices, limit supply, or restrain competition in a particular market.

Manufacturing Plant

A facility used for the industrial production of goods, including assembly lines and machinery for manufacturing products.

Stackelberg Leader

A firm in a duopoly that moves first to set its output level, thereby determining the market's price and influencing the subsequent behavior of a follower firm.