Customer Information Is Buried Deep in the Separate Databases and Records

question 24

Multiple Choice

Customer information is buried deep in the separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.

• A) neuromarketing
• B) customer needs marketing
• C) customer relationship management
• D) ethnographic research
• E) netnography research

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Definitions:

Apple Symbol

Trademark symbol associated with Apple Inc., representing its brand and products.

Trademark Office

is a governmental body responsible for registering and enforcing trademark rights to protect brands and logos.

Unauthorized Use

Unauthorized use occurs when someone uses property, information, or resources without permission from the rightful owner or authority.

Trademark Infringement

The unauthorized use of a trademark, which creates confusion about the origin, sponsorship, or approval of goods or services.