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What is a public in terms of the marketing environment? In a short essay, briefly describe the different types of publics faced by marketers and explain how marketing might communicate with these publics.
Copyright Infringement
Refers to the unauthorized use of copyrighted material without permission from the copyright holder.
License Agreement
A license agreement is a legal contract between the licensor and licensee, outlining the terms under which the licensee can use the licensed software, content, or intellectual property.
Digital Rights Management
A set of access control technologies used by publishers or copyright holders to protect their intellectual property from unauthorized distribution or copying.
Software License Agreement
A legal contract between the licensor and purchaser, establishing the purchaser's right to use the software.
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