Marketers Should Understand That People's Core Beliefs and Values Tend

question 30

Multiple Choice

Marketers should understand that people's core beliefs and values tend to be ________.

• A) fixed
• B) highly flexible
• C) similar around the world
• D) constantly and rapidly changing
• E) easily influenced by secondary beliefs

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Definitions:

Drive-Reduction Theory

A theory that postulates that the motivation for behavior arises from biological needs that drive an organism to seek homeostasis or a state of balance.

Blood Vessels Constrict

The narrowing of blood vessels, which can increase blood pressure and reduce blood flow to certain parts of the body.

Physiological Need

Basic, essential requirements necessary for survival, such as food, water, and shelter, often described in the context of Maslow's hierarchy of needs.

Drive-Reduction Theory

A theory of motivation that posits that human beings are motivated to reduce internal tensions caused by unmet biological needs, such as hunger or thirst.