How Do Marketers Respond to Charges of Planned Obsolescence

question 153

Multiple Choice

How do marketers respond to charges of planned obsolescence?

• A) Consumers dislike constant style changes.
• B) It promotes the all-American value of consumerism.
• C) The product will eventually wear out anyway.
• D) Most consumers are materialistic.
• E) Consumers get tired of old goods.

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Definitions:

Education Level

The highest degree or level of school completed by an individual, often used as a demographic variable in market segmentation and research.

Occupation

A person's job or profession, often defining one's skills and economic contribution.

Income

The monetary amount received on a regular basis for work or through investments.

Digital Natives

Individuals who have been exposed to digital technologies from an early age, making them highly familiar and comfortable with digital communication and media.