Companies That Define Their Missions in Terms of Product or Technology

question 105

Multiple Choice

Companies that define their missions in terms of product or technology are considered myopic primarily because ________.

• A) products and technologies result in low returns on investment
• B) consumer preferences with regard to products and technologies are difficult to predict
• C) consumer preferences for different product categories vary from time to time
• D) products and technologies eventually become outdated
• E) most consumers are not comfortable using sophisticated technologies during the buying process

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Definitions:

Mutilation

The action of inflicting severe damage or disfigurement on the body.

Male Identity

The ways in which male gender is perceived, constructed, and expressed in a given culture or society, often associated with certain roles and behaviors.

Genetic Female

Refers to individuals whose chromosomal and physiological characteristics are classified as female at birth.

Genetic Male

An individual whose chromosomes are typically characterized by the presence of one X and one Y chromosome, determining the male sex in most human beings.