The BCG Matrix Approach Is Problematic in That It ________

question 97

Multiple Choice

The BCG matrix approach is problematic in that it ________.

• A) focuses on planning for the future at the cost of ignoring the present
• B) focuses solely on current businesses and provides little scope for future planning
• C) tends to undermine the importance of market growth rate as a measure of market attractiveness
• D) tends to undermine the importance of relative market share as a measure of company strength in the market
• E) fails to classify SBUs

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Definitions:

Mutual Benefit

A situation or agreement in which all parties involved gain or benefit from the arrangement.

Bailee

An individual or entity that has temporary possession of the personal property of another with the obligation to protect and return it.

Liability

refers to the legal responsibility for one's actions or for causing harm, which can result in having to pay damages or fulfill certain obligations.

Bailor

An individual who temporarily transfers possession of a piece of personal property to another (the bailee) under an agreement.