________ Refers to Measuring and Evaluating the Results of Marketing

question 17

Multiple Choice

________ refers to measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved.

• A) Marketing control
• B) Marketing implementation
• C) Satisficing
• D) Prospecting
• E) Benchmarking

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Definitions:

-Lysis

A suffix indicating the breakdown or decomposition of a substance.

Separation, Breakdown

The process of dividing into parts or the decomposition of substances into simpler forms.

-Genesis

A suffix used in biology and medicine to denote the formation, development, or production of a specific substance or process.

Formation

The process of forming or being formed; the creation of a certain shape or structure.