Vidal Sassoon Shampoos Contain Different Amounts of Scent According to the Country

question 2

Multiple Choice

Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________.

• A) straight product extension
• B) product invention
• C) product adaptation
• D) communication adaptation
• E) standardized global marketing

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Definitions:

Units

A standard measure or quantity used to specify or quantify the amount of a product, service, or resource.

Prices

The amount of money required to purchase goods or services.

Marginal Cost

The additional cost incurred by producing one more unit of a product or service, crucial for economic and pricing decisions.

Marginal Revenue

The additional income received from selling one more unit of a product or service.