Fifty Percent of the Market Is in the Hands of Company

question 87

Multiple Choice

Fifty percent of the market is in the hands of Company A. Another 30 percent is in the hands of Company B. Fifteen percent is in the hands of Company C, and the remaining five percent is in the hands of Company D. Based on these hypothetical numbers, Company D is the market ________.

• A) leader
• B) challenger
• C) follower
• D) nicher
• E) maven

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Definitions:

MBA

Master of Business Administration, a graduate degree that focuses on business administration and investment management.

Marketing Exchange

The process by which two or more parties trade goods, services, or ideas in a way that benefits both sides, often involving monetary transactions.

Dairy Case

A refrigerated section in a grocery store where dairy products, such as milk, cheese, and yogurt, are displayed and stored.

Organic Foods

Food products made from materials produced without the use of synthetic pesticides, chemical fertilizers, genetically modified organisms, or processes that rely on irradiation or industrial solvents.