Computer Mouse and Interface Device Maker AdvTechPRO Is Only a Fraction

question 74

Multiple Choice

Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Softwares Inc. AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like actual mice, LED mice, etc.) . Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Softwares as its runner up.

• A) centralization techniques
• B) niching
• C) brand imaging
• D) vertical integration
• E) benchmarking

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Definitions:

Constraint

A limitation or restriction that affects an organization's ability to achieve its objectives, such as limited resources or time.

Production Bottleneck

A point in the manufacturing process where the demand for a company’s product exceeds the ability to produce the product. Also referred to as a constraint.

Markup Percentage

The percentage added to the cost of a product to determine its selling price.

Invested Assets

Assets held by an entity for earning income, gaining profits, or other benefits, including stocks, bonds, and real estate.