Music Mogul Has Arrangements with Several Stores and Retail Chains

question 112

Multiple Choice

Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by placing cash at the given slots or they can buy music online via the touch-screen interface on the machine. Which form of marketing is illustrated in this scenario?

• A) direct-response television advertising
• B) telemarketing
• C) interactive television
• D) podcast marketing
• E) kiosk marketing

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