________ Involves Creating a Web Site, Video, E-Mail, Mobile Message

question 104

Multiple Choice

________ involves creating a Web site, video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends.

• A) Drip marketing
• B) Ambush marketing
• C) Native advertising
• D) Viral marketing
• E) Semantic targeting

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Definitions:

DSS

Stands for Decision Support System, a computer-based information system that supports business or organizational decision-making activities.

TPS

A Transaction Processing System is an information system designed to gather, store, alter, and recover an organization's transaction data.

PLM

Product Lifecycle Management, a systematic approach to managing the series of changes a product goes through, from its design and development to its ultimate disposal.

CIM

Computer-Integrated Manufacturing, an approach to manufacturing that involves the use of computers to control the entire production process, from design and manufacturing to product delivery.