Examlex
Which of the following is true about online direct marketing?
Personal Relevance
The degree to which something is pertinent or significantly related to an individual's life or interests.
Memory Access
involves the processes by which the information stored in memory is retrieved.
Specificity
The quality of being clearly defined or specific, often used to describe the precise nature of something such as an instruction, task, or condition.
Stereotype
A fixed, over-generalized belief about a particular group or class of people, often leading to prejudgment.
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