Why Are Historically Online Shops Such as Zappos

question 21

Multiple Choice

Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?

• A) to meet the increased demand in print catalogs
• B) to reduce the costs involved in online marketing
• C) to connect with customers in hard-to-reach places
• D) to drive online sales and services
• E) to reduce the need for telemarketers

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Definitions:

Perception

The process of organizing and interpreting sensory information to make it meaningful.

Past Experiences

Events or occurrences in one's life that have happened before the present time, which can influence behavior and decision-making.

Sociability

The characteristic of individuals or groups to seek social interaction, company, and engagement with others.

Motivation

The internal drive or external incentive that prompts individuals to act in a certain way to achieve goals.