Florian Fasteners Recently Introduced a New Line of Products

question 32

Multiple Choice

Florian Fasteners recently introduced a new line of products. In order to promote its product, it sent samples to the addresses of a few select customers. Which of the following types of marketing is evident from this example?

• A) direct-mail marketing
• B) telephone marketing
• C) direct-response TV marketing
• D) mobile marketing
• E) kiosk marketing

---

Definitions:

Harvest

The process of gathering mature crops from the fields.

Revenue

The total amount of money received by a company or government from its activities, such as sales of goods and services, before any expenses are subtracted.

Profit

Profit is the financial return or gain achieved from an investment or business venture after subtracting all expenses and costs.

Equilibrium Price

The price at which the quantity of a good or service supplied matches the quantity demanded, leading to market balance.