LilKidClothing

question 97

Multiple Choice

LilKidClothing.com is a Web site that offers products for children below the age of five. Consumers order at LilKidClothing.com and products are delivered to their homes within a week. Which of the following major online marketing domains is evident from this example?

• A) C-to-B
• B) C-to-C
• C) B-to-C
• D) B-to-G
• E) G-to-B

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Definitions:

Social Networking

A platform or system of digital channels that enables individuals to create, share, or exchange information, ideas, and images/videos in virtual communities and networks.

Yield Management Pricing

Charging different prices to maximize revenue for a set amount of capacity at any given time.

Dynamic Pricing

The practice of changing prices for products and services in real time in response to supply and demand conditions.

Supply and Demand

Economic principles describing how the availability of goods (supply) and the desire for them (demand) affect their price.