________ Are Designed to Engage Consumers in Interactions That Will

question 33

Multiple Choice

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.

• A) Online magazines
• B) Marketing Web sites
• C) Search engines
• D) Digital catalogs
• E) Podcasts

---

Definitions:

Steering

In the context of real estate, the practice of influencing home buyers' choices based on race or ethnicity, often leading to housing segregation.

Upper-class Black Family

African American families who have achieved high socioeconomic status, navigating unique socio-cultural challenges and stereotypes.

Realtor

A professional in the real estate industry who is a member of the National Association of Realtors and adheres to its code of ethics, involved in buying, selling, or renting properties.

Covenant Deeds

Legal agreements used in property deeds to restrict sale to, occupation by, or use by people of a particular race or religion, historically contributing to racial segregation and discrimination in housing.