While Comparing Hotel Rates on Google's Search Engine, Brenda Came

question 22

Multiple Choice

While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________.

• A) contextual advertising
• B) rich media ads
• C) content sponsorship
• D) aerial advertising
• E) space advertising

---

Definitions:

Intrafunctional Scope

The range of activities or responsibilities within a single function or department of an organization.

Supply Chain Functions

Key activities involved in managing the flow of goods, information, and finances from suppliers to consumers, including procurement, manufacturing, distribution, and logistics.

Functional Cost

Relates to expenses directly tied to specific functions or departments within a business, such as manufacturing or marketing.

Supply Chain Uncertainty

The unpredictability in any aspect of the supply chain, including supply, demand, prices, and lead times, which affects planning and operations.