While Shopping at KelfanDesigns

question 45

Multiple Choice

While shopping at KelfanDesigns.com, Shelly came across a checkbox beside which a statement said, "I want to receive promotional offers from KelfanDesigns.com." Which of the following types of marketing is illustrated in this example?

• A) telemarketing
• B) viral marketing
• C) direct response television marketing
• D) contextual advertising
• E) permission-based e-mail marketing

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Definitions:

Reserve Requirement

A regulation set by central banks determining the minimum amount of reserves that must be held by commercial banks, intended to ensure bank liquidity and stability.

Deposits

Deposits are funds placed into an account at a financial institution, often earning interest over time.

Loans

Money, goods, or services given to an individual or entity with the expectation of a future repayment, typically with interest.

Reserve Requirement

A central bank regulation that sets the minimum fraction of customer deposits and notes that each commercial bank must hold as reserves rather than lend out.