According to the "Privacy Promise to American Consumers" Program, DMA

question 111

Multiple Choice

According to the "Privacy Promise to American Consumers" program, DMA members need to comply with which of the following consumer privacy rules?

• A) agree to notify customers when any personal information is rented, sold, or exchanged with others
• B) offer to register all customers in the National Do Not Call Registry
• C) make sure that consumers are adhering to the Children's Online Privacy Protection Act
• D) educate consumers on the Can Spam legislation
• E) include the advertising option icon to let consumers know why they are being targeted

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Definitions:

Journalize

The process of recording financial transactions in a company's journal, marking the first step in the accounting cycle.

Fiscal Year

A 12-month period that companies use for accounting purposes and preparing financial reports, which may or may not align with the calendar year.

Quick Ratio

A liquidity ratio that measures a company's ability to meet its short-term obligations with its most liquid assets, excluding inventory.

Assets

Resources owned or controlled by a business or individual, which are expected to produce future economic benefits.