Why Is the Use of Direct-Response Television Growing in Popularity

question 119

Essay

Why is the use of direct-response television growing in popularity?

---

Definitions:

Preemption

A legal doctrine under which a higher authority's laws take precedence over those of a lower authority when both entities have the power to legislate on a subject.

Mootness

A concept whereby a case is deemed inadmissible for judicial review if the underlying issue has been resolved or rendered irrelevant.

Ripeness

A criterion used in constitutional law to determine if a court case is premature for review because the issues involved have not yet fully developed.

Impossibility

A defense in contract law where a party claims that fulfilling the contractual obligations has become objectively impossible due to unforeseen events.