After Creating a Message Strategy Statement, the Advertiser Must Develop

question 31

Multiple Choice

After creating a message strategy statement, the advertiser must develop a compelling ________ that will bring the message strategy to life in a distinctive and memorable way.

• A) creative concept
• B) customer strategy
• C) customer benefit
• D) execution style
• E) media vehicle

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Definitions:

Colostomy

A surgical procedure that creates an opening in the abdominal wall to allow for waste elimination through the colon to an external pouch.

Nasoenteric Feeding Tube

A type of feeding tube that is inserted through the nose and extends into the intestines to deliver nutrition directly to the gastrointestinal tract.

Computed Tomography

A diagnostic imaging technique that uses computer-processed combinations of X-ray measurements taken from different angles to create cross-sectional images.

Tuberculosis

An infectious disease caused by Mycobacterium tuberculosis, primarily affecting the lungs but can spread to other organs, characterized by cough, fever, and weight loss.