________ Is a Measure of the Percentage of People in the Target

question 111

Multiple Choice

________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

• A) Reach
• B) Qualitative value
• C) Impact
• D) Premium
• E) Frequency

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Definitions:

Pizza Restaurant

A food service venue that specializes in preparing and serving various types of pizza along with other related dishes.

Population

The total number of people inhabiting a particular area or country, often analyzed for demographic trends and statistics.

Wages

The compensation received by employees for their labor, typically expressed as an hourly rate or annual salary.

Products

Goods or services offered by businesses to consumers in exchange for payment.