Any Paid Form of Nonpersonal Presentation and Promotion of Ideas

question 103

Multiple Choice

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.

• A) sales promotion
• B) advertising
• C) direct marketing
• D) personal selling
• E) public relations

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Definitions:

Unfulfilled

A state or condition where expectations, needs, or goals have not been met or achieved.

Lower-order Needs

Basic human necessities such as physiological and safety needs, according to Maslow’s hierarchy.

Psychological Development

The growth and change in an individual's mental functions and behaviors throughout their lifespan.

Hierarchy of Needs Theory

A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level pyramid, with physiological needs at the bottom and self-actualization at the top.