The Use of Short-Term Incentives to Encourage the Purchase or Sale

question 63

Multiple Choice

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.

• A) direct marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) publicity

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Definitions:

Instincts

Innate, biologically determined behavioral responses characteristic of a species, often triggered by specific external stimuli.

Sense of Attachment

The emotional bond that forms between individuals, often starting from infancy, that affects their relationships throughout life.

Life Instincts

In psychoanalytic theory, the innate drives that contribute to survival, growth, and creativity, as opposed to death instincts which relate to aggression and self-destructive behaviors.

Organismic Valuing Processes

Internal evaluative processes through which individuals judge experiences in terms of their value for fostering or hindering their own growth and development.