Which of the Following Promotion Tools Involves Building Up a Good

question 52

Multiple Choice

Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct marketing
• D) public relations
• E) advertising

---

Definitions:

Statements Of Commitment

Pronouncements or declarations that express one's intention to be dedicated to a cause, task, or relationship.

Rationale

A fundamental reason or the logic underpinning a belief, action, or argument.

Commitment

The state or quality of being dedicated to a cause, activity, or goal.

Persistent In Beliefs

The quality of firmly adhering to one's own opinions or convictions, even in the face of opposition or evidence to the contrary.