Which of the Following Promotion Categories Is Most Likely to Include

question 143

Multiple Choice

Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?

• A) sales promotion
• B) direct marketing
• C) horizontal diversification
• D) public relations
• E) advertising

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Definitions:

Deprivation

The condition of lacking or being denied necessary goods, nutrition, social needs, or rights.

Instinct

An innate, typically fixed pattern of behavior in animals in response to certain stimuli, arising from their genetic makeup.

Need

A requirement essential for the survival, well-being, or functioning of an organism or the execution of a process.

Incentive

A motivational factor or reward that encourages a person to perform a specific action or exhibit a desired behavior.