Which of the Following Is a Specialized and Highly Targeted

question 111

Multiple Choice

Which of the following is a specialized and highly targeted media that an advertiser might use to reach smaller customer segments?

• A) radio
• B) magazines
• C) newspapers
• D) network television
• E) online social networks

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Definitions:

Merchandise Purchases

The procurement of goods for resale, typically in a retail or wholesale environment, not involving the manufacturing process.

Merchandise Inventory

The goods a company holds for the purpose of sale to customers.

Cost of Goods Sold

The total cost associated with making or buying the products that a company has sold during a period.

Indirect Manufacturing Cost

Costs in the production process that cannot be directly traced to specific units of product, such as maintenance and facility costs.