While Using Integrated Marketing Communications, the Communications Process Should Start

question 113

Multiple Choice

While using integrated marketing communications, the communications process should start with a(n) ________.

• A) advertising strategy
• B) competitive-parity analysis
• C) long-term public relations plan
• D) audit of all potential customer touch points
• E) strategy for implementing a social media presence

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Definitions:

Natural Language Processing

The branch of artificial intelligence that deals with the interaction between computers and humans using natural language, enabling computers to understand, interpret, and generate human language.

Artificial Intelligence

Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans.

Machine Learning

A subset of artificial intelligence that focuses on building systems that learn from and make decisions based on data.

ANN

Artificial Neural Network, a computing system inspired by the neural networks that constitute animal brains, designed to pattern its way of processing information after how humans think and learn.