Marketing Communicators Must Be Good at ________ Messages That Take

question 43

Multiple Choice

Marketing communicators must be good at ________ messages that take into account how the target audience ________ them.

• A) delivering; encodes
• B) sending; encodes
• C) encoding; decodes
• D) retrieving; perceives
• E) decoding; receives

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Definitions:

Logical

Pertaining to the use of reason and sound judgment in thinking or arguing.

Abstract

A brief summary of a research article, thesis, review, or other long report on a subject or project.

Idealistic

Characterized by the pursuit of high or noble principles, purposes, goals, or perfection.

Concrete Operational Stage

Piaget’s third stage of cognitive development, lasting from about 7 to 11 years of age, during which the individual uses operations and replaces intuitive reasoning with logical reasoning in concrete situations.