Marketers Can Choose from Two Basic Promotion Mix Strategies-Push Promotion

question 13

Essay

Marketers can choose from two basic promotion mix strategies-push promotion or pull promotion. Compare these two strategies.

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Definitions:

Line Positions

Positions within an organization that are directly involved in core business operations and have direct responsibility over achieving the organization's goals.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Product Line Groupings

The organization of related products into categories or series, typically based on their function, target market, or other characteristics, enabling easier management and marketing.