The Bookworm Began Delivering Books Directly to Customers Through Mail

question 146

Multiple Choice

The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.

• A) indirect marketing
• B) disintermediation
• C) franchising
• D) exclusive distribution
• E) intensive distribution

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Definitions:

Expanded Purchases Journal

A detailed record used in accounting to track all purchase transactions, including more comprehensive data than a standard journal.

Accounts Payable

A liability to a creditor, usually for purchases of goods and services.

Inventory

Materials and products a business holds for the purpose of sale or production.

General Journal

The primary bookkeeping ledger where all financial transactions of a business are initially recorded, prior to being posted to specific accounts.