Which of the Following Involves Adjusting Prices to Account for the Physical

question 118

Multiple Choice

Which of the following involves adjusting prices to account for the physical location of customers?

• A) location-based pricing
• B) geographic pricing
• C) domestic pricing
• D) interior pricing
• E) captive pricing

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Definitions:

Marketing Program

A cohesive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve marketing objectives.

Place Strategy

Part of the marketing mix, focusing on the distribution channels and locations where a product or service is made available to the target market.

Unilever

A multinational corporation that produces numerous consumer goods, including food, beverages, cleaning agents, and personal care products.

Gantt Chart

A type of bar chart that illustrates a project schedule, including start and finish dates of elements of the project.