Which of the Following Product Mix Pricing Strategies Involves Pricing

question 161

Multiple Choice

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

• A) product line pricing
• B) product bundle pricing
• C) optional product pricing
• D) by-product pricing
• E) captive product pricing

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Definitions:

Tort

A wrongful act or an infringement of a right (other than under contract) leading to civil legal liability.

Crime

An action or omission that constitutes an offense and is punishable by law.

Respondeat Superior

Latin for “let the superior speak”; the principle by which liability for harm caused by an agent/employee is held by the principal/employer.

Pierce the Corporate Veil

A legal concept where the courts set aside limited liability afforded by the corporation status to hold the shareholders personally liable for the corporation's debts and obligations.