When Faced with a Competitor Who Has Cut Its Product's

question 97

Multiple Choice

When faced with a competitor who has cut its product's price, which of the following is the most cost-effective way for a company to maintain its own price but raise the perceived value of its offer?

• A) by improving the quality of the product
• B) by introducing a higher-priced premium brand
• C) by altering the company's marketing communications
• D) by bundling the offer with add-ons
• E) by distributing the product through less costly channels

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Definitions:

Interpersonal Scripts

Protocols or guidelines that people follow in social interactions or situations to fulfill expected roles and behaviors.

Pansexual

A sexual orientation characterized by the potential for aesthetic attraction, romantic love, or sexual desire towards people regardless of their gender identity or biological sex.

Romantic Partnerships

Relationships based on a romantic connection between individuals, which may or may not include commitments like marriage.

Gender Expressions

The external presentation of one's gender identity through clothing, behavior, mannerisms, and other traits.