In an Effort to Differentiate Its Offerings from Its Competitors

question 81

Multiple Choice

In an effort to differentiate its offerings from its competitors, Pegasus Computers decided to add an extra USB port in all its laptops besides providing a free pair of Delphi power bass headphones with every Pegasus laptop. Although the additional features increased the price of the laptops by $500, Pegasus was confident that the strategy would help boost demand for its laptops substantially. This is an example of ________.

• A) good-value pricing
• B) markup pricing
• C) break-even pricing
• D) value-added pricing
• E) cost-based pricing

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Definitions:

Disappear

To vanish or go out of sight; in medical terms, it could refer to the resolution of symptoms or findings.

Age

The length of time that a person has lived or a thing has existed.

Tongue Blade

A tool used in medical examinations to depress the tongue and allow for a better view of the throat and mouth.

Assessment

The systematic process of gathering and interpreting information to make decisions or solve problems.