Dips in the Economy and the Instant Price Comparisons Made

question 77

Multiple Choice

Dips in the economy and the instant price comparisons made possible by the Internet have contributed to ________.

• A) decreased consumer price sensitivity
• B) increased consumer price sensitivity
• C) a less direct relationship between supply and demand
• D) low brand equity for luxury goods
• E) decreased brand loyalty

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Definitions:

Conscientiousness

A personality trait characterized by organization, dependability, self-discipline, and a goal-directed behavior.

Credibility

The quality of being believable or worthy of trust, often evaluated based on the source's reliability, expertise, and trustworthiness.

Elaboration Likelihood Model

A theory in psychology that explains how the likelihood of persuasive communication can lead to attitude change through central and peripheral routes of processing.

Peripheral Process

A type of information processing that occurs without deliberate, conscious thought, often based on superficial cues rather than content analysis.