Explain How Storing Customer Information in a Database Might Better

question 64

Essay

Explain how storing customer information in a database might better prepare car-maker Kia in customer relationship management (CRM).

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Definitions:

U.S. Accounting Standards

The rules and guidelines set out by governing bodies, like the Financial Accounting Standards Board (FASB), for companies in the United States to follow in their financial reporting.

American Accounting Scandals

Major financial frauds and malpractices involving accounting methods that have occurred in the United States, leading to loss of investor trust and changes in regulations.

Canadian GAAP

Canadian GAAP refers to Generally Accepted Accounting Principles in Canada, which consist of guidelines and standards for financial reporting practices in Canada.

Private Enterprises

Businesses that are owned by private individuals or groups and not publicly traded on a stock exchange, often subject to different regulatory and reporting requirements than public companies.