According to Management Guru Peter Drucker, "The Aim of Marketing

question 81

Multiple Choice

According to management guru Peter Drucker, "The aim of marketing is to ________."

• A) maximize profits of the company
• B) emphasize customer wants and not customer needs
• C) make selling unnecessary
• D) fulfill unrealistic customer expectations
• E) sell products

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Definitions:

Semiannually

Taking place semiannually, usually once every six months.

Liquidity Risk

The risk that an entity may be unable to convert its assets to cash quickly without significant loss in value, impacting its ability to meet its short-term obligations.

Default Risk

The possibility that a borrower will be unable to make the required payments on their debt obligations.

Maturity Risk

The risk associated with the length of time until the face value of a bond or other debt instrument is repaid, affecting its price and yield.