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Customers Can Be Classified into Four Relationship Groups Based on Their

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Customers can be classified into four relationship groups based on their profitability and projected loyalty. Which customer type is associated with high profitability and long-term loyalty?

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Definitions:

Institutionalization

The process by which a practice or organization becomes established and accepted as a norm or standard within society or a specific context.

Core Values

Fundamental beliefs or principles that guide an organization's or individual's actions and decision-making.

Codes Of Ethics

A set of principles and rules used by individuals or organizations to guide behavior in accordance with moral and ethical standards.

Guidelines

Recommendations or principles that suggest a course of action or standard behavior.

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