Following the Change in Consumer Values and Consumption Patterns After

question 104

Multiple Choice

Following the change in consumer values and consumption patterns after the Great Recession, marketers have changed their marketing strategies to emphasize the ________ of their products.

• A) image
• B) value
• C) durability
• D) safety
• E) uniqueness

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Definitions:

Foreign Currency Approach

A method used in financial analysis that converts all values to a common currency to evaluate the financial performance of multinational companies.

Cash Inflows

Money or other forms of financial assets that come into a company, typically from operations, financing, or investing activities.

Cost of Capital

The rate of return a company must earn on its investments to maintain its market value and attract funds.

Inflation Rate

The percentage increase in the price level of goods and services over a period, reducing purchasing power.