For Most Marketers, Customer Relationship Management (CRM) Is Exclusively a Matter

question 83

True/False

For most marketers, customer relationship management (CRM) is exclusively a matter of customer data management.

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Definitions:

Newer Information

Recent data or facts received or learned about something or someone, especially that which is timely and relevant.

Older Information

Refers to data, facts, or knowledge that were gathered or relevant in the past but might not be considered up-to-date.

Nondeclarative Memories

Memory that is unconsciously and effortlessly retrieved, responsible for skills and learned habits.

Cerebellum

A part of the brain located at the back of the skull, responsible for coordinating and regulating muscular activity.