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The new digital world makes it easy for consumers to take marketing content, that once lived only in advertising, with them wherever they go and share it with friends.
Economies Of Scale
The cost per output unit tends to decrease as the operational scale increases, providing companies with financial advantages due to their size.
Competitively Organized Industry
An industry structure where numerous firms compete with each other to sell similar but not identical products.
Collusively
In a manner where firms in an industry work together secretly to set prices or otherwise manipulate market conditions to their advantage.
ATC Schedule
A tabulation of average total costs at different levels of output, showing how costs vary with changes in output.
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